Clarity for what comes next and the confidence to choose it.
Authenticity
P R I V A T E C O A C H I N G F O R
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You’ve worked hard. That’s not the problem.
You’ve check every box, followed the rules, and on paper, you’ve made it. But inside? Something feels off. Like you’re performing your life instead of living it.
Maybe you’ve journaled, gone to therapy, or turned to mentors for advice. It helped for a while, and you got a few steps further. But lately, you can’t shake the question: Is this it? Is this what my life looks like from now on?
You’ve built the life you were supposed to, but now…
“Fine” doesn’t feel fine anymore.
Success feels hollow, even after all the milestones.
You struggle to name who you are outside of your job or résumé.
You feel invisible in rooms you’ve worked hard to be in.
You’ve outgrown parts of your life but hesitate to make changes.
Your energy feels scattered and nothing quite fits.
For exhausted high-performers and first-gen professionals who want to see their path clearly and move with confidence.
Through my coaching, we make sense of the fog—the confusion, the second-guessing, and the pressure to prove yourself—so you have clarity about what’s next, not just what’s wrong.
When you have clarity, decisions feel lighter. When you act from authenticity, momentum feels easier.
Imagine what it’s like to…
Know what you want next, and feel confident taking the first step
Lead and communicate with calm, grounded confidence
Say no without guilt and protect your peace without apology
Trust your timing and direction, even when your path shifts
Feel proud of your progress, not just your productivity
Build a life that feels aligned on the inside, not just impressive on the outside
Ready to see who you become when you lead with authenticity?
MEET YOUR LIFE COACH –
Betty Chan
As a recovering perfectionist and hustler, I’ve learned (the hard way) that clarity, confidence, and self-trust doesn’t come from doing more. It comes from slowing down to make sense of life’s in-between moments, so you can move forward with greater focus.
I also know authenticity isn’t always easy to access, especially for first-gens who’ve been taught to succeed by adapting, overworking, or putting themselves last.
To me, authenticity is a liberation tool—a way to honor where you’ve been and align with the person you want to become.
When you know what truly matters, you get to trust the twists and turns that are part of your legacy, and enjoy the ride.
In 6 months, we’ll build you a personal approach so every step you take forward feels clear, purposeful, and aligned with who you are.
A Way Back to Yourself
M Y A P P R O A C H
Rest
Quiet your overthinking and get relief from burnout.
Turn difficult emotions into signals instead of spirals.
Create boundaries that protect your time, energy, and peace.
Identity
Rediscover who you are beyond your roles, résumé, or expectations.
Integrate your creativity, quirks, and strengths into how you live and lead.
Turn your frustrations into clarity about what you actually want next.
Decisions
Make choices that help you feel more alive, not just more productive.
Reconnect to your purpose and values so follow through feels easier.
Turn your foggy thoughts into clear language for everyday conversations.
T H E R E S U L T S
Clear, Confident You
My clients don’t just reach their goals. They discover a new way forward that honors their past, present, and future.
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Feel complex emotions without overwhelm
Broke long-standing social patterns (fight, flight, freeze, fawn)
Learned reliable ways to return to a state of calm
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Named their life purpose and how to integrate it into everyday life
Made peace with criticism and released deep shame
Showed up in new chapters (parenting, leadership, love) with more enjoyment
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Shifted from external validation to inner clarity
Know their self-worth without tying it to image, output, or approval from others
Felt a deeper connection to who they are and what they care about
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Felt more heard at work and at home, without shrinking themselves or over-explaining
Clearly asked for what they need without feeling guilty
Navigated conflict and tough conversations without feeling abandoned or “too much”
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Making rest a part of their success strategy
Better burnout prevention by learning gentler approaches to productivity
Made bold money moves (saved thousands, ended unhealthy contracts, doubled income)
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Launched businesses and new offers rooted in purpose, joy, and flexibility
Secured clients and opportunities without overworking
Confidently became senior leaders by owning their career “gaps”
I never felt more motivated and confident.
It's been a huge journey to start a new job after 8+ years. Having Betty as my coach not only helped me navigate the transition confidently, our sessions untangle the kind of work I love doing and how I showed up as a professional. By naming what makes me happy, I found a role that celebrates my expertise and respects my time.
— Erika Bellido-Jin (she/her), VP of Operations
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I can enjoy my success, not survive it.
For years I built other people’s companies from the shadows, pushing myself until my body tapped out. Even when I was winning, it never felt like enough. Betty changed that. She didn’t give me surface tactics; she went straight to the beliefs and survival patterns that kept me overworking and under-enjoying my own life.
If you want clarity that actually sticks, Betty’s the one. Her precision as a personal and business coach is second to none.
— Johnny Nguyen (he/him), Founder + Startup Growth Consultant
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I get to build this my way.
My dream list was long, and the fear was real. I thought that if I just worked harder and celebrated enough wins, I’d figure it out. But I kept hitting a wall in my new business.
Coaching with Betty felt like entering a judgment-free zone where I could unravel, explore, and try again. I gave myself space to name what was hard about sustaining a business, and stopped believing there was one ‘right’ way to do it. This experience reminded me that courage, rest, and self-trust can all coexist in entrepreneurship.
— Tanvi Mittal (she/her), Life Coach
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Imagine being seen and heard before you have it all figured out.
Where someone helps you reach your goals through a tailored balance of challenge and support.
And where unsolicited advice takes a backseat, so you can quiet the noise and finally focus on what you truly want.
Now we’re talking.
Are you ready for a new kind of conversation?
1:1 Authenticity Coaching
W E L C O M E T O
Make a lifetime shift in how you live, lead, and love – without hiding who you are.
Is this a fit for you?
Build confidence that isn’t tied to overworking or perfectionism.
Make decisions without guilt, second-guessing, or fear of what others will think.
Lead with clarity and calm, even in high-pressure or uncertain seasons.
Integrate who you are at work and at home, so you’re not splitting yourself in two (or three).
Unlock the potential you’ve always had by reconnecting with your deeper purpose.
Feel at home in your own life by aligning your choices with your values, not just others’ expectations.
In coaching with me, you’ll receive:
Personalized 1:1 sessions, 3x/month
Frameworks and tools tailored to your goals and pace
Voice and/or text support between sessions
Custom progress tracker to see your growth
Culturally rooted and emotionally fluent coaching from someone who can help you connect to every part of you, not just the parts the world sees.
Private Coaching for 3-6 months : $4,200 - $8,400
* I offer reduced rates if you’re earning below $50,000/year. Ask me about it on a discovery call.
I have the power to make real what I want.
Betty helped me see the value in thinking out loud and unpacking my mind. They didn’t cast aside the lived experience of a POC who has worked historically in white-led organizations, and they are able to hold space for those difficult dynamics.
In our time together, I reconnected to my resilience and gained all manner of tools and skills to navigate around future challenges when they present themselves.
— Jaweer Brown (they/them), Director of Marketing + Branding
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FAQ
All questions are welcomed on my discovery calls.
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That’s more common than you might think. Most of my clients start by knowing what they don’t want—and that’s enough. From there, we’ll clarify and create language around what you do want so you can make choices that honor both.
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You’ll start noticing subtle shifts within the first few sessions, in how you think, communicate, and make decisions. Real transformation deepens across 6 months as we build your capacity for clarity, calm, and confidence.
This isn’t a quick fix; it’s sustainable growth that lasts beyond our sessions. Some clients choose to continue coaching to navigate new transitions, deepen work around long-held patterns, or simply have ongoing space to stay grounded and intentional through what’s next. The pace and timeline are personal—we’ll decide together what feels right for you. -
My coaching doesn’t pull you away from your goals; it helps you reach them without burning out. You’ll gain clarity on what truly matters, which helps you make clearer decisions and so your progress sticks.
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My clients who’ve done therapy often say it helped them understand why things feel off, but not how to move forward differently. In our work, we bridge that gap. We take the self-awareness you’ve already gained and turn it into choices, boundaries, and language you can actually use in everyday situations.
Clients who’ve done other coaching also say this feels different because of the personalized pacing. Some weeks, that means more challenge; other weeks, it means more validation and reflection.
This isn’t a one-size-fits-all process or a stack of worksheets. It’s a collaborative space where you learn to make decisions, communicate, and lead in a way that fits your life—not someone else’s framework. -
That’s a real and common hesitation. A big part of Authenticity Coaching is redefining what “worth it” actually means — shifting from what others expect of you to what genuinely matters to you.
While coaching is a commitment, you don’t have to pay for everything upfront, and there are no extra fees for paying monthly.
If you’re unsure, we can talk through your questions on the call together, and explore what “worth it” looks like for your life, not anyone else’s.