Authenticity

for those who are tired of pretending they're "fine"

Coaching

You didn't build the wrong life but at some point, it stopped feeling like yours. That’s not a personal failing. It's what happens when you spend years learning how to work hard and very little time learning how to hear yourself.

Which sounds most like what you’re looking for?

01

Coming Home
to Yourself

Private coaching for entrepreneurs & professionals who are done following a map that was never theirs.

Support made for you

02

Self-Guided
Clarity

Your frustrations are trying to get your attention. My video series teaches you how to turn complaints into clarity.

Get the guide

Hi, I'm Betty Chan

Hi, I'm Betty Chan

I’m an authenticity life coach helping you close the gap between the life you’ve built and the life you actually want. As a first-generation Asian American, I know what it’s like to build a version of success that looks right from the outside but costs too much on the inside. That experience, and what it took to find my way back, is the foundation of everything I do.

Read my story

You Deserve This.

In my private coaching, you don't just reach your goals. You come out the other side knowing who you are, what you want, and how to keep coming back to yourself, no matter what shows up along the way.

  • You make decisions that don’t shrink who you are.

  • You speak up sooner and with clearer confidence.

  • You form relationships that don’t ask you to earn your place.

  • You stop measuring your worth by output, approval, or how busy you are.

  • You feel proud of who you are becoming, not just what you’ve achieved.

  • You finally feel at home in your own life.

Take the first step and find out who you are becoming.

Let’s get in touch

W H A T   C L I E N T S    S A Y

  • Close-up of a smiling South Asian woman with long, dark hair and a nose piercing, wearing a dark top against a gray background.

    "I started coaching to work through some tangled moments in my new business. Betty helped me see that there wasn't one ‘right’ way to do it. If you are looking for a thoughtful coach that will make you feel seen and held - reach out to Betty!"

    – Tanvi Mittal (she/her), Facilitator and Coach

  • "I can finally enjoy my success, not just survive it. For years, I built other people's companies from the shadows, pushing myself until I tapped out. Betty helped me change the patterns that keep me overworking and under-enjoying my life. If you want clarity that sticks, Betty's the one.

    - Johnny Nguyen (he/him), Head of Growth

  • Woman with long brown hair and red lipstick sitting in front of green ivy wall, wearing a floral patterned jacket and white shirt.

    "Betty has such a grounding, yet expansive presence. She's empathetic, deeply thoughtful, and simultaneously no-nonsense (which is especially useful if you get stuck in overthinking loops). She has the knowledge, tools, and experience to hold space in exactly the way you need."

    – Ashlee Sang (she/her), Brand Messaging Strategist

  • "I had so many important epiphanies during my time with Betty! She helped me land on my feet after a layoff by identifying the major blockers to my happiness. I'm grateful I can finally relieve my stress and make real progress."

    – Brittany Robles (she/her), Policy and Partnerships

  • Portrait of an Asian man with short black hair and glasses, smiling, wearing a blue zip-up jacket and a plaid shirt, against a plain light-colored background.

    "In our 6 months together, Betty got me to see the big picture. I went from 'how can I do more' to really understanding what I wanted to accomplish and how I could get rid of the distractions that got in the way. I highly recommend her!"

    – Paul Lee (he/him), Project Management Office

Start Your Journey

I want to trust who I’m becoming ➔

I want to understand what my frustrations are telling me ➔

Bringing Honesty and Heart to Every Stage

I’ve spoken and led workshops for Olly, Unilever, The Asian American Foundation, and LEAP on authentic leadership, emotionally intelligent communication, and turning gentleness into an everyday superpower.

Invite me to your next event
Three people are standing on a stage in front of a large screen displaying a presentation. The woman on the right is speaking and gesturing with her hands. The other two are listening. The screen shows her name, Betty Chan, and her roles as an Authenticity Coach and Space Facilitator, along with her company, Chan Coaching LLC. The background of the slide includes a black-and-white photo of a smiling woman wearing a wide-brimmed hat.

On the Blog

Blog
Why Your First Week Off Doesn’t Feel Restful

For entrepreneurs and professionals considering a real break: what a month off looks like, what surprised me, and why the re-entry matters too.

Knowing Your Values Isn't Enough

Naming your values is just the first step of a much longer process. Here’s a list to help you get started.

Coaching vs. Therapy: What’s the Difference?

If you’ve already done therapy, here’s what authenticity coaching can offer you.

Dive in

NYC Coach

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First Gen

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Identity Coach

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NYC Coach ˖ First Gen ˖ Identity Coach ˖