Aligning who you’ve been and who you are becoming.
code-switchers
P R I V A T E C O A C H I N G F O R
You’ve worked hard. That’s not the problem.
You’ve check every box, followed the rules, and achieved milestones your family never had the chance to reach.
On paper, you’ve made it. But inside? Something feels off. Like you’re performing your life instead of living it.
Maybe you’ve journaled, reflected, or worked with a therapist. Maybe you’ve had mentors or colleagues cheer you on. It got you a few steps further, but you still find yourself asking: Is this it? Why doesn’t this feel like enough? What’s next?
If you’re like many of my clients, you might…
worry too much about what others think
second-guess yourself, even after you’ve earned your seat at the table
struggle to figure out where to focus your time and energy
feel the weight of success as a burden instead of enjoying it
wonder who you are outside of your job or résumé
I help first-gen leaders, exhausted achievers, and quiet powerhouses build a life they don’t want to escape from.
Through my coaching, we uncover what’s holding you back and reconnect you to what’s always been there—your clarity, your confidence, your deeper purpose.
Together, we create the safety and tools to stop shape-shifting so you can start showing up fully. By reconnecting to your authenticity, you’ll find your next step.
Imagine what it’s like to…
Trust your decisions deeply, without guilt or second-guessing
Let go of comparisons and finally feel enough
Build relationships where you don’t have to carry it all
Lead with calm and confidence, even under pressure
Create success that feels aligned on the inside, not just impressive on the outside
Your growth can be both gentle and ambitious.
You don’t have to hustle, hide, or hold it all together to prove your worth.
MEET YOUR LIFE COACH –
Betty Chan
As a recovering perfectionist and hustler, I’ve learned (the hard way) that deep confidence, clarity, and self-trust doesn’t come from doing more. It comes from slowing down to make sense of life’s in-between moments, so you can move forward with greater focus.
I also know authenticity isn’t always easy to access, especially for first-gens who’ve been taught to succeed by adapting, overworking, or putting themselves last.
To me, authenticity is a liberation tool—a way to honor where you’ve been and align with the person you want to become.
When you know what truly matters, you get to trust the twists and turns that are part of your legacy, and enjoy the ride.
In 6 months, we’ll create a personal guide to your authenticity so every step you take forward feels purposeful and aligned with who you are.
Compass powered by you
M Y A P P R O A C H
Release
Reframe difficult emotions as guidance, not interruptions.
Create boundaries that protect your time, energy, and peace.
Quiet your inner critic and let go of overthinking.
Reveal
Deepen your confidence by leading with what's natural for you.
Clarify your values to reduce decision paralysis.
Translate abstract dreams into clear choices and steps.
Reclaim
Boldly express your range and integrate your “quirks.”
Be in relationships where you’re safe, seen, and appreciated.
Pursue big goals and wake up feeling more alive.
T H E R E S U L T S
Realigning You and Your Path
My clients don’t just reach their goals. They discover a new way forward that honors their past, present, and future.
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Named their life purpose and how to integrate it into everyday life
Made peace with criticism and released deep shame
Showed up in new chapters (parenting, leadership, love) with more enjoyment
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Shifted from external validation to inner clarity
Know their self-worth without tying it to image, output, or approval from others
Felt a deeper connection to who they are and what they care about
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Feel complex emotions without overwhelm
Broke long-standing social patterns (fight, flight, freeze, fawn)
Learned reliable ways to return to a state of calm
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Felt more heard at work and at home, without shrinking themselves or over-explaining
Clearly asked for what they need without feeling guilty
Navigated conflict and tough conversations without feeling abandoned or “too much”
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Making rest a part of their success strategy
Better burnout prevention by learning gentler approaches to productivity
Made bold money moves (saved thousands, ended unhealthy contracts, doubled income)
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Launched businesses and new offers rooted in purpose, joy, and flexibility
Secured clients and opportunities without overworking
Confidently became senior leaders by owning their career “gaps”
I never felt more motivated and confident.
It's been a huge journey to start a new job after 8+ years. Having Betty as my coach not only helped me navigate the transition confidently, our sessions untangle the kind of work I love doing and how I showed up as a professional. By naming what makes me happy, I found a role that celebrates my expertise and respects my time.
— Erika Bellido-Jin (she/her), VP of Operations
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I can finally enjoy my success.
After years of building startups, I found myself reverse-engineering most of the mentors and coaches I met. Betty is different. Instead of quick tactics, she goes straight to the root. I didn’t realize how much I was carrying until she challenged my beliefs and showed me what was hiding in plain sight.
If you value clarity, look no further than Betty. Her precision as a personal and business coach is second to none.
— Johnny Nguyen (he/him), Founder + Startup Growth Consultant
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I get to build this my way.
My dream list was long, and the fear was real. I thought that if I just worked harder and celebrated enough wins, I’d figure it out. But I kept hitting a wall in my new business.
Coaching with Betty felt like entering a judgment-free zone where I could unravel, explore, and try again. I gave myself space to name what was hard about sustaining a business, and stopped believing there was one ‘right’ way to do it. This experience reminded me that courage, rest, and self-trust can all coexist in entrepreneurship.
— Tanvi Mittal (she/her), Life Coach
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One where you’re seen and heard before you have it all figured out.
Where someone helps you reach your goals through a tailored balance of challenge and support.
And where unsolicited advice takes a backseat, so you can quiet the noise and finally focus on what you truly want.
Now we’re talking.
Are you ready for a new kind of conversation?
1:1 Authenticity Coaching
W E L C O M E T O
For first-gens, exhausted leaders, and quiet powerhouses ready to live, lead, and love without hiding who they are.
Is this a fit for you?
Build confidence that isn’t tied to overworking or perfectionism.
Make decisions without guilt, second-guessing, or fear of what others will think.
Lead with clarity and calm, even in high-pressure or uncertain seasons.
Integrate who you are at work and at home, so you’re not splitting yourself in two (or three).
Unlock the potential you’ve always had by reconnecting with your deeper purpose.
Feel at home in your own life by aligning your choices with your values, not just others’ expectations.
In coaching with me, you’ll receive:
3-6 months of 1:1 sessions (60 min), meeting 3x/month
Text and voice note support between sessions
Practices and tools tailored to your goals and pace
Culturally rooted and emotionally fluent coaching from someone who can help you connect to every part of you, not just the parts the world sees.
Your investment: $4,200 – $8,400*
* I offer reduced rates for individuals who earn less than $50,000 each year. Ask me about it on your discovery call.
I have the power to make real what I want.
Betty helped me see the value in thinking out loud and unpacking my mind. They didn’t cast aside the lived experience of a POC who has worked historically in white-led organizations, and they are able to hold space for those difficult dynamics.
In our time together, I reconnected to my resilience and gained all manner of tools and skills to navigate around future challenges when they present themselves.
— Jaweer Brown (they/them), Director of Marketing + Branding
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FAQ
All questions are welcomed on my discovery calls.
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That’s okay. Private coaching with me is designed to flex with your life and meet you right where you are. We’ll go at a pace that feels sustainable and supportive for you.
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This happens more often than you think. Most of my clients come in knowing what they don’t want, but are uncertain about what they want. We can outline your goals together during your discovery call.
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While many of my clients are first-gen or children of immigrants, what really matters is that you resonate with the work: wanting to stop shape-shifting, to live and lead more authentically, and to feel at home in your own life.
If you’ve ever felt like you had to perform, overwork, or hide parts of yourself to succeed—my coaching is for you.
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Only for returning clients or individuals who have a foundation of self-knowledge from working with a therapist or coach previously.
Rather than build out your foundation, sessions focus on gently realigning your current circumstances to what you already know about yourself.