Aligning who you’ve been and who you are becoming.
code-switchers
P R I V A T E C O A C H I N G F O R
Feeling lost or adrift?
You’ve spent so long adapting—reading the room, making others comfortable, holding it all together. You want to show up as yourself but you’re not even sure who that is anymore.
Perhaps you:
worry about making mistakes and what others think of you
frequently question your abilities and whether you’re doing enough
achieved success your parents never had but feel burdened by it
struggle to decide where to focus your time and energy
Know your direction.
By taking time to understanding yourself, you’ll know your next step.
Self-discovery creates a personal compass, guiding you to clarity and confidence in work, relationships, and a legacy only you can create.
Imagine a life where you…
know what you’re capable of and how you matter
let go of comparisons that hold you back
trust your decisions and emotions deeply
have relationships that honor your boundaries
I’ve never felt more sure and motivated to be myself.
It's been a huge journey to start a new job after 8+ years. Having Betty as my coach not only helped me navigate the transition confidently, our sessions untangle the kind of work I love doing and how I showed up as a professional. By naming what makes me happy, I found a role that celebrates my expertise and respects my time.
– Erika Bellido-Jin (she/her)
“
Are you ready for a new kind of conversation?
Imagine being seen and heard before you have everything figured out.
With someone who will remind you of what matters most when your inner critic and the hustle-and-grind distracts you.
In a dedicated space where unsolicited advice takes a backseat, so you can separate out the noise and rediscover what you truly want.
Now we’re talking.
self-trust & clarity that last a lifetime
A G E N T L E S P A C E M A D E F O R
My clients have…
Confidently took on director and executive roles by owning their full story. No more second-guessing their "gaps" or non-linear paths.
Focus Areas → Decision Making + Identity
Redefined productivity while in corporate spaces. Releasing guilt around rest and rediscovered their purpose.
Focus Areas → Leadership + Purpose
Stay grounded during high-stake conversations. Untangled their emotions, spoke up clearly, and stopped feeling the need to rescue others.
Focus Areas → Communication + Boundaries
Made bold decisions about their money and time without spiraling. From saving thousands of dollars to confidently stepping away from toxic relationships.
Focus Areas → Money + Time Mindset
Broke generational patterns and created loving homes. Choosing relationships, romantically and platonically, that are rooted in safety, joy, and honesty.
Focus Areas → Relational Healing + Intimacy
Stopped feeling one-dimensional and started living as their full selves. Blending ambition, rest, community, and creativity without waiting for permission.
Focus Areas → Authentic Expression + Emotional Fluency
your authenticity coach
MEET BETTY CHAN –
As a recovering perfectionist and hustler, I’ve learned (the hard way) that real confidence, clarity, and self-trust come from slowing down and making sense of life’s messy, confusing moments. It wasn’t until I put down my armor that I could finally embrace, and even love, the contradictions that make me who I am.
Authenticity isn’t a final destination—it’s the practice of choosing ourselves over and over again.
We all deserve spaces and relationships that respect our time and energy, not ones that make us shrink or tiptoe around others. When we honor what truly matters, we can move through life’s twists and turns with more ease and enjoyment.
The world will see you once you see yourself.
A compass powered by you
O U R A P P R O A C H
Create a compass that guides you towards what you want even when life’s winds are trying to blow you off course. Weave your experiences into a foundational story of who you are.
Release
Restore your confidence after burnout, rejection, and overgiving
Reframe outdated strategies and quiet your inner critic
Let go of comparing yourself to everyone around you
Reveal
Name your values and what you’re truly done tolerating
Shape boundaries that protect your time, peace, and energy
Trust your decisions without spiraling or overthinking them
Reclaim
Pursue big goals without burnout, guilt, or self-abandonment
Boldly express your full emotional and creative range
Build relationships where you’re safe, seen, and cherished
I can finally savor my successes.
The more successful I became, the more I struggled with guilt. Betty stands apart from other coaches I’ve worked with. Instead of focusing on tactics, she went straight to the root of the issue. I didn’t realize how much I was carrying until her thoughtful, challenging questions uncovered what was buried in plain sight. Now, I can make decisions that let me run full-speed with my creativity.
– Johnny Nguyen (he/him)
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Your Season of Discovery
W E L C O M E T O
A deep, practical exploration to intentionally shape who you are becoming.
Is this a fit for you?
You want to move from confusion to confidence in your work, business, or life decisions.
You want to feel grounded, calm, and clear when unexpected change shows up.
You’re done with feeling “just fine” and want accountability and to feel proud of who you’re becoming.
You’ve tried to figure it out on your own, but you’re ready for a thought partner to help untangle what’s crowding your mind.
You want an approach that blends healing with courageous choices and actions.
You’re looking for a coach who can connect the dots across your whole life (work, health, family, money, love) and not just one corner of it.
In coaching with me, you’ll receive:
6 months of coaching (we meet 3 times a month)
1-hour sessions over Zoom
Direct access to me between sessions via text / voice memos
Personalized session notes and project tracker
Quarterly kit of the Authenticity Journal to support your learning
Foundational life-long skills to transform how you approach rest, relationships, and decision-making
Your monthly investment: $1,400 or $1,100*
* Reduced rate is available for those earning under $50k/year
Already worked with a therapist or a coach?
I also offer biweekly coaching to build on your existing foundation and deepen your growth. Ask me about it during our discovery call!
I am choosing me for the first time, and I couldn’t be more proud of myself.
Words can’t really describe how much of an impact Betty had made on me. She has helped me find my authentic voice which has rippled in ways I couldn’t have imagined. Financially, I was able to advocate for myself, which resulted in savings of thousands of dollars. My relationships have either strengthened or have run their course.
– R.W. (she/her)